The Honda Accord has received several recognitions through the years, and now it has one more. The IHS recognized the model as the Non-Luxury Traditional Mid-Size Car with the highest model loyalty in its segment. This is the second year in a row that the model has received this prestigious recognition with the help of loyal drivers like you who decided to purchase another Accord.
How the Winner Is Chosen
The analysis of owner loyalty is tracked every year by IHS Automotive, which goes to great lengths to have accurate information that reflects consumer sentiment. There are several things that IHS looks at in order to determine the winner in each segment, and that includes shopping patterns, retention, company strategy, and other information. When a driver with a particular model purchases or leases another car of the same make or model, that indicates owner loyalty.
Commitment
Honda has been working hard to achieve success in the entire lineup and when talking about the Accord, the executive VP of sales for American Honda Motor Co., John Mendel, said, “Customer loyalty is one of the key measurements of product excellence and customer satisfaction.” He added, “This recognition from IHS Automotive in the hyper-competitive mid-size segment is further proof that Accord continues to check all the boxes for the American car buyer.”
The Current Model
You should not expect Honda to stop making improvements, as it puts a lot of effort into staying at the top. The current 2015 model is one of the top models in the segment when it comes to comfort, quality, features, safety, and performance, and the future just seems brighter.
You probably are ready to see yourself in another Accord. If you are ready to test drive one and you live in the Bradenton, Florida, area, then you should visit Hendrick Honda Bradenton, where the friendly professionals will help you get the Honda of your dreams.
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